Cheap vs premium
Design signals quality
Design is necessity when people decide to trust you. When a website, app or a campaign design looks inconsistent, unclear or outdated people are often reluctant to trust your services when they're looking for a service provider. Nice, well put together design tells more than you think at first. It signals your company cares about quality, hence your services offer premium products or services. Furthermore, it shows that people behind your organization are up-to-date with technologies, open-minded and adaptive to changes. They want to grow. For instance, an outdated website or no website can tell the service provider's services are cheap, the company is frugal spending on design - means financially struggling and so on. It can be a good sign for customers who are looking for cheap services and bad for those who want something premium. You can decide which side you are on.
The cookie-cutter effect
What if visuals don't stand out?
Choosing the safe option and copying what already exists is a recipe for staying unnoticed. If that's your goal, stop reading here. But in most cases, what guarantees success is seeing something familiar that sparks emotion—while also noticing novelty, something you’ve never seen before. We don’t just pay attention to visually engaging content; we also remember it better. If your content has had some success but still struggles to reach a broader audience, maybe answering the following question can lead to more clarity: Are my visuals supporting my message?
Our solutions
Converting design
Design that we create at Spektrolit are made to convert, not just impress. With technical background we design interfaces, custom layouts for websites and web applications that not just help your business to stand out visually, but offers user-friendly solutions that possible to implement and convert later into code. We believe in that: Less is more. Instead of focusing on the latest trends we try to make timeless designs that don't go out of trend from one day to another. We believe in design conventions. Rules are not everything, but we don't want to make the users' or readers' life more difficult. We aim to create user-friendly UX/UI designs and readable print materials that easy to use, clear and intuitive. We care about who you are, what you're doing - that's why our solutions are unique. Elegant, boho or techy? We have solutions for all! We're not a classic agency that has one-trick pony style. We listen and make design based on your business' character, target group or the campaing you plan to launch.
Projects we can help with
Time for a change?
When design could do much more
Here are some examples when it’s highly recommended to consider refreshing a design: · It feels outdated. · It’s not aligned with your brand. · Users often struggle to find the most important parts — lack of visual hierarchy. · Navigation fails. · Too much or too little: users miss the point of your message due to excessive text or lack of visually engaging content (images, videos, etc.). · The design doesn’t spark interest and doesn’t sell. · Typography fails — either lacking hierarchy or due to poor font choices. · Too cluttered, difficult to read. · It causes more frustration than engagement. · Feels too generic — gives the impression of AI-generated visual. · Visually doesn’t tell a story — users cannot connect to it emotionally. · Layout doesn't work on mobile. · Doesn’t show professionalism. · Visitors stop reading and leave — whether it’s your website or printed material. · You want to sell premium services, but your visuals look cheap. · Doesn’t reflect your message, personality, or brand as a whole.